The main goal of the seven-day festivities, which are organised each year by the Region of Crete - Heraklion Regional Unit as part of World Tourism Day celebrations, is to promote tourism, culture, tradition and Cretan products. Hundreds of exhibitors from all over the island occupy the main squares of Heraklion and promote tourism, culture,

Cretan products and tourist services. This is the right place to find authentic local products, organic products, flowers and plants, folk art items, books, jewellery and other handicrafts. Music, shows and events for children support this great tourist event.

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